I love this term and no matter what you’re peddling—you need a MAVEN. We all do. I write a lot about trying to cut through “the noise” of media in everyday life. If you have someone who is trusted to peddle your goods or ideas or creations—you must be selling. Life is busy, we want to be shown the best of the best from someone trusted in our network and beyond. To find someone who can bark about you will be a real asset to your endeavor.

I try to do this for my friend’s businesses and creations but there is an art to the methodology. Timing is indeed everything. So is the message and messenger. I encourage you to seek someone out who has been a champion of your product and let them add MAVEN to their resume. Please send me stories about how this affected your business. Good Luck!

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